quaLitative research
qualitative toolkit
Brainstorming & Ideation
In-Depth Interviews
In-Home Ethnographies
In-Home Use Tests (IHUT)
In-Person Focus Groups
Online Bulletin Boards
Online Focus Groups
Shopalongs
Shopper Intercepts
Stakeholder Interviews
Stakeholder Workshops
qualitative methodologies
Advertising Testing & Refinement
Brand Positioning
Category Exploration
Concept Development & Refinement
Consumer/Shopper Journey Mapping
Message Development & Refinement
Package Design Evaluation
Product Testing & Refinement